Below are 9 points to consider when using Spotify's new Playlist Submission Tool.
1- Time is of the essence
Make sure you upload your release with plenty of time so we can ingest and deliver it to Spotify. You cannot submit a track for consideration by Spotify editors unless it is delivered and set up in their system, it simply won’t show in Spotify for Artists. Once the track is successfully set up in Spotify’s system, submit your track with the new tool at least 7 days before release date, to make sure it will populate in your followers' Release Radar on release week.
Note, you will also need to take into account our delivery timelines – details are outlined here
2- Choose the right track
Once you see your release in Spotify for Artists and you click on ‘Submit’ you will need to choose one track. It’s easy if it’s a single, but if it’s an EP or an album, you will have to pick the focus track. You can only submit one track per artist at any time, so choose wisely! Once the track submitted goes live on Spotify, you will then be able to submit another unreleased track for playlist consideration. Bear this in mind when putting together your release strategy, as if you were to release two tracks on the same week, only one of them can be submitted and included in your followers’ Release Radar.
3- Genres and sub-genres
You need to pick one main genre and one to three sub-genres, which is an opportunity to give granular information on your track to the Spotify Editorial team. We really recommend that you try and select at least one or two if you can, as it will open more scope for potential genre playlists. It’s worth having a look at several main genres to see the sub-genres associated to it as Singer Songwriter is a sub genre under Folk or Pop for example.
4- Music culture, moods, song styles and language
These four sections are optional but we strongly recommend that you complete them and supply this information as it will help editors find tracks for mood-style playlists. The language the lyrics are in can also help ensure that the right editors look at your track; for instance with lyrics in Spanish you may be able to get playlisted on South America playlists!
5- Instruments on the track
This is also an optional section but we advise you to fill it in, especially if you are using an instrument a little exotic like Djembe or Ukulele. These instruments give a certain style to a track and it could help your track surfacing when editors are putting together a playlist with these sounds.
6- Check your artist profile and social media links
On the third page of the submission you can then see your artist profile, and therefore make sure the release is mapped correctly, and also check your social handles. These can be modified in your Spotify for Artists account, but if you have an artist mapping issue, you would have to get in touch with us via the AWAL Portal.
7- A city you associate with
If you don’t associate with any particular city, we would advise that you pick one of your top cities on Spotify.
8- Describe your release
Here you can tell editors about your release in 500 characters or less. This is essentially just two tweets, so you will need to be succinct! We would also recommend that beyond a simple description, you also use this space to communicate your marketing drivers: radio support, online and press pick up, touring information… To make the most of it, you should tell editors what they don’t already know, so do not waste characters in listing your previous playlist support or your monthly listeners, and prefer something new and interesting that will make them want to listen to your track!
9- Updates and edits
Once submitted, the information provided can be edited or withdrawn until the day before release date, so if you have further updates on your campaign that you want to tell Spotify editors about, don’t forget to add it to the submission!