All music that has been uploaded to AWAL so far is currently in the process of being delivered to Facebook, as it would be with any other digital music service, as official audio content. Moving forward, all music will be delivered to Facebook as standard, however, we won’t be including Facebook in any existing analytics or the delivery report for now. We’re expecting to be able to include this once Facebook have launched a more sophisticated reporting system in 2019.
Once Facebook has ingested the music, it will be included in Facebook’s Audio Library. This will be a digital catalogue of licensed music, and users wanting to use music in their videos will be able to choose a piece of music from this library.
Facebook will also be utilizing an Audio Fingerprinting system in a similar way to YouTube, which will match any music used in the Facebook videos to music delivered to Facebook, and will monetize the audio in those videos.
It’ll also cover Live Stream user videos. Once a Live Stream has finished, the user has the option of posting the video, and we’ll be able to generate revenue from your songs that are used in Live Streams using the Audio Fingerprinting system.
Instagram users will also be able to use music included in Facebook’s Audio Library in their Instagram Stories. They’ll be able to do this by tapping on the sticker icon, searching or browsing for a song, and choosing which segment works best for their story. The song and artist will be credited on a sticker on the story. This feature will be rolled out across all phone operating systems in stages.