You can use free music downloads to encourage fans to visit your website, social channels, sign up to mailing lists and more. Although pricing your product for free isn’t possible when distributing via AWAL, there are alternatives that can still work well within your promotional campaigns such as MusicGlue, Bandcamp and Soundcloud.
It is worth noting that lots of streaming services offer free memberships, alongside their premium offerings. Spotify and Deezer are good examples of this. These ad-supported services allow your fans to listen to your music for free after sign-up. This means you’ll still earn royalties and the fans will have access to the tracks.