When your product becomes available for pre-order on iTunes, you can grab the iTunes pre-order link from iTunes. This is a great way of directing fans straight to the buy page. Unfortunately, this link, when opened on a mobile device, redirects the user to Apple Music. As pre-orders aren’t available on Apple Music, this will present you with a blank screen.
This can be damaging when promoting the pre-order. In order to work around this, we encourage you to use a smart link to promote your pre-order.