Spotify is a significant focus of most campaigns nowadays and attracts a wide audience of people looking to discover new music. Engaging with the platform may be very important for your release. Visit www.spotifyartists.com to learn more about best practices working with Spotify.
Spotify for Artists gives you control to update images, add a biography, feature tracks and create playlists whilst verifying the page with that blue tick. For example, take a look at Chelou.
Spotify for Artists has superseded the process of getting verified and also applying for Fan Insights. It's available to all artists that have music on the service. To get the ball rolling, pop over to Spotify for Artists and request access.
Once granted, you'll have access to those added functions (image uploads, playlist creation and the ability to feature your favourite release or playlist) whilst gaining valuable insight on where and how your music is performing on the service.
Lastly, you can register upcoming shows on there through www.songkick.com and offer merchandise through Merchbar as described here.