It is possible to make money from the use of your audio recordings in content that is uploaded to YouTube. YouTube revenue is generated through the ad-funded platform and via the paid-subscription, streaming service — 'YouTube Red'.
UGC (User Generated Content) relates to content uploaded by 'users,' which features your audio recordings. This content can be anything from an unofficial remix or a family holiday video to a video of a dog on a skateboard. When someone uses one of your recordings, you have the right to earn a share of revenue from any advertising placed against their video.
To recognize the use of your music in UGC, YouTube has a system called Content ID which references and identifies the use of rights holders' music across the platform. When a video or recording is delivered to Content ID, this is used to create a reference file. Content ID then scans all new uploads and existing content on the platform against these references. If the system identifies your content, a claim is placed on the video.
We deliver all your audio recordings to YouTube Content ID and YouTube Red services.
It is worth noting that AWAL's default policy is to monetize all UGC post-delivery. Also, we can only collect on ad-revenue from views that occur during our claim period. Back claims are not available for views that occurred prior to working with AWAL.