At AWAL we’re focussed on helping independent artists tell stories that shape culture. Growing the audience that is engaging with those artists stories is a huge part of the project for all successful campaigns. We don’t think of marketing as simply an ad spend but an opportunity to develop the artist's narrative.
With that in mind, we've taken time with some of the marketing experts at AWAL to better understand how our teams like to approach artist campaigns and continue to consistently help break artists like Little Simz, mxmtoon, Dayglow & more.
As you go if you input your email address we'll know when you've completed the course and we'll be able to open up additional training and opportunities for you.
First up we're chatting with Bianca Bhagat (SVP, Creative Marketing) on Story telling, working with press and more...
Secondly, we're talking with Jamilla Johnson (Social Media and Creative Content Manager) in BIanca's team on artist websites, language & tone in posts and importance of brand for an artist...
Lastly, we spent time chatting with Head of Marketing for AWAL, based out of the London office, Charlotte Birch on the broader subject of marketing for artists touching on spending a budget, using socials and developing the story.
Thanks for joining us. That's all for now. ✌️