While all artist's stories are different there are some things we always want to dig into ahead of a campaign launch. Preparation is key to a successful project and while your plan evolves over time you have to start with good foundations. There are a lot of questions to consider. Is your primary focus your local market? Are you looking to re-invent? What is it fans like about the artist? How are you currently set online?
It's true that this part of the project can look a little daunting once you start considering all the tools you might be wanting to use. We’re spending some time with our marketing directors and Artist & Label Dev managers in the AWAL team to better understand how they approach new projects and campaigns.
As you go if you input your email address we'll know when you've completed the course and we'll be able to open up additional training and opportunities for you.
Part 1: In this part, focused a little on more developed artists, we're talking to Katie Baloian (VP, Marketing at AWAL) to understand where she starts with artists and what sort of team they're looking to build.
Part 2: In this episode, we're talking to Justin Macchio (VP, Marketing at AWAL) based out of LA to explore how he approaches budgets for large campaigns.
Now over to the UK office to hear from the Artist & Label Development team based out of London.
Part 3: In this episode, we're talking to Chris Presland (Manager, Artist & Label Development) on goals & objectives as well as the artist proposition...
Part 4: In this episode, we're talking to George Thomas (Manager, Artist & Label Development) on how he looks at budgets and lead time, among other things.
Part 5: In this episode, we're talking to Natasha Shehata (Manager, Artist & Label Development) on how she starts to develop a marketing strategy for the project.
Big thanks to the team for helping us with these questions. If you'd like to know more about how you might look to market your releases, grow your audience or work well with the streaming platforms do check out the below videos.
. 
Thanks for joining us. That's all for now. ✌️