Our mission at AWAL is to help artists tell stories that shape culture.
The key to supporting those artists sharing their stories with the world is helping to build their audience. We work hard at AWAL to make sure all artists get a fair crack and that means getting their tunes in front of plenty of people.
Whether you’re a team of one, you’re managing an artist on your own or you’re part of a great gang supporting a project, you will want to use various social platforms to help engage your audience and grow it.
To that end, we've taken time with Daphne Poon (Manager, Audience Development at AWAL) to better understand how you leverage the tools and platform on TikTok to grow your fanbase and tell your artist's story.