At AWAL we help independent creators tell their stories. A huge part of this storytelling involves growing an audience as that’s how the music has an impact. Whether we’re looking at newer projects like the awesome, London-based singer Carrie Baxter or a global star like Dayglow their journeys include editorial support from various partners at stores, radio stations, blogs, and so on.
The part in the journey when you get the first bit of editorial support is often the first chance you really get to share the music with a wider audience. In the same way, a well-placed synch can help accelerate a career so does the right playlist. That means they are always going to be part of the picture when growing a fan base.
We caught up with Sam Potts who heads up the Global Commercial Partnerships team in the UK for AWAL. His team works closely with all the major music platforms. They are involved in everything, from locking in those all-important first playlists for projects right the way up to the intricate partnerships needed to power a globally resonant project like Little Simz’ “Sometimes I might Be Introvert” album, We took time to ask all the burning questions we hear and left plenty of space for him to answer questions we didn’t think to ask.
Over to Sam... ✌️