Content ID is YouTube’s fingerprinting system that allows copyright owners to monitor their works in YouTube’s user-generated videos, and monetize those uses. When we deliver your music to Content ID, a unique fingerprint is created for your audio. YouTube then uses this fingerprint to locate your audio in User Generated Content (UGC) across YouTube. When there’s a match, a copyright claim will be placed on the YouTube video which, in most instances, will display in the description of the YouTube video (see below):
Note: We can only monetize recordings on Content ID that we have delivered. Music you’ve delivered through another distributor will not be monetized on YouTube by AWAL.
Content ID claims through AWAL allow us to monetize the use of your audio in UGC on your behalf and our claims do not generally result in video takedowns or blocks (though you should verify your AWAL agreement's policies)
Content ID is an opt-in service, which means it is not one of our ‘default’ services and you can opt out at any time. If you’d like to opt in or out of Content ID, please get in touch with us via the Contact Us page on your Portal.
For more information about Content ID, please review the articles below: