We added Facebook reporting into the statement you received in May 2021. Below we have outlined how the usage is captured and reported to you. You can review the lines relating to Facebook by searching through columns D or E of the CSV File. For more support, check out this article on how to read the CSV File.
1. Facebook usage reports capture the two core sets of music features:
Audio Library (AL): A searchable music platform through which FB and IG features are integrated (including Instagram Music Stickers, Facebook Music Stickers, Lip Sync Live, Lasso). Please note that not all features are available in every launched country.
Organic User Generated Content (UGC): All video posts uploaded by users on Facebook and Instagram products that contain matches to your licensed audio catalogue that you have delivered to AWAL.
2. These features are reported in two ways in your CSV file
a. The creation of user generated content with matched licensed audio.
Example: A user uses music in a wedding video that they post to Facebook.
b. Content created using licensed audio that has been delivered from your music catalogue and is available in the Audio Library.
Example: A user uses an Instagram Music Sticker in their Stories.
Usage data capturing user views of UGC and Audio Library content if viewed for a period longer than 3 seconds.
UGC example: A user watches a wedding video that uses music in a friend’s Facebook post.
Audio Library example: A user watches a friend’s Story which uses an Instagram Music Sticker.
Note 1: Whilst usage of music is matched against distinct user videos, there is no distinct video ID included in the data as reflected in Facebook’s Privacy Policies.
Note 2: From your May 2021 Statement onwards there will only be accounting on production income as this is considered to be a more accurate reflection of usage.
3. Where is the cutoff for reporting amounts on minimal usage?
For reporting periods up to and inclusive of April 2019, Facebook does not report a production/consumption count per country per month if the total for either is less than 10. For rows that do not exceed this threshold, the quantity will be 5.
For reporting periods inclusive of and onwards from May 2019, Facebook does not report a production/consumption count per country per month if the total for either is less than 100. For rows that do not exceed this threshold, the quantity will be 50. The threshold changes because the reporting data changes from daily to monthly with May 2019 reporting.
From the AWAL Academy: For more information on working well with Facebook do check out this quick overview of Facebook from Aaron Bogucki (Global Head of the Audience Development team at AWAL).