Pitching for playlist placements is absolutely central to the modern digital music industry. There are a few things worth knowing about the process.
First, it’s helpful when that artists, managers and labels do their best to reach out to the digital music services, and independent playlisters, to push for playlist spots, or find publicists to do so for them. AWAL does its best to help find playlist placements for as many of our releases as possible, but the most successful of our clients combine this service with their own efforts.
Second, our team uses information you give us about press coverage, live shows, radio airplay, social media, and more, to “sell” your release to the platforms’ curation teams. It’s important to note that there are thousands of releases fighting for every playlist spot, and therefore playlisters look at an artist’s profile and marketing plan to make decisions about who should be considered for playlists. This means that every track we put forward for playlisting must have consistently strong marketing drivers that give it a chance against other releases.