Curated playlists on music streaming services are an important source of both music discovery and streams on those services. Some playlists are generated by users but most of the key playlists are curated by the streaming services themselves.
The role of the in-house curation teams at the streaming music services is to put together playlists of music, often genre or mood based, and then these playlists are promoted to users of those services.
The curators spend a lot of time researching the music they put into these playlists. One of the ways they are made aware of upcoming releases is through release schedules sent by music distributors.
The AWAL team presents music by AWAL artists to these curation teams at the streaming services every week with the aim of getting AWAL-represented music included on the playlists as they are updated. These presentations are put together by a dedicated team at AWAL, who submit music directly to the service’s playlist curators for playlist spots.
It’s important that the information and activity surrounding the release is strong enough for it to be successfully pitched to the services. Please check out our AWAL Knowledge Base article titled “What Are Marketing Drivers and Why Do They Matter?” or reach out to the Community Support team for more information.
It’s also important that a minimum of 6 weeks lead time is provided.