Once you’re on a playlist, there are a number of things you can do to maximise the positive impact the placement can have.
Even before promoting your music to playlists, it’s important that your artist pages on the digital music services are in order. Using Spotify for Artists and Apple Music for Artists, claim your page, upload images, and curate playlists. This will enable anyone discovering you through a playlist to understand more about you as an artist, and engage with you more deeply. You should also check at this point that your releases are on the correct artist page.
Second, post the playlist to all your social media, making sure to tag (and thank) the curator of the playlist, and the digital service provider (if they are not also the curator, of course). This will let the playlister know that you recognize them, are supportive of their output, and that you will be a good partner to continue supporting in the future.
It is worth remembering that you can link directly to the track within the playlist with Apple Music, and for the other digital music services artists can link back to their product in these posts.
Third, make sure that you get in touch about playlisting 6 weeks prior to your next release. In the meantime, continue growing your profile via social media, press, radio, and live shows. This will enable us to continue pushing your releases towards playlist curators.