The Original Release Date of your product is a metadata field, entered on step 4 of the AWAL Uploader each time you submit a product for delivery. This field in the Uploader is optional though if your release has ever gone live before, digitally or physically, you must complete this entry. The Original Release date must be the earliest date the release was ever made available on stores, regardless of the format (digital and physical) or version. This date is what the digital services will use to display your release in the correct chronological order. The date will generally be consistent with the ‘P Year’ in the P & C lines of your metadata as well.
If your release has never been live before, please leave this field blank.
If you do leave this field blank and your product is ‘queried’ by our Operations team before it can be officially approved and delivered to digital services, you’ll find that the ‘Original Release Date’ field auto-fills on the Uploader page. If this happens to your product, please simply clear the field once more and re-submit the product on the Uploader.
Note: The ‘Original Release Date’ and ‘Sales Start Date’ of your product are different. The ‘Sales Start Date’, which lives on step 6 of the Uploader, refers to the date your release will actually go live on stores.