AWAL operates on a 4 week lead time between upload and delivery to allow for the following processes:
- The AWAL QA process: Each release is checked over by our Deliveries team to ensure it meets the Digital Music Services specifications. If your release does not meet the specifications, it'll be returned to your AWAL Portal with an accompanying email explaining the changes that need to be made before the product can be approved. Please see "Top 5 Reasons Your Releases Aren't Approved First Time" for more information. It's worth double checking each upload against this list before submitting the release.
- Delivery to the Stores: Each Digital Music Service has a differing ingestion lead time. By ensuring all releases are uploaded at least 4 weeks in advance, AWAL are able to guarantee (barring major issue) the release will be delivered and ingested by each Service we deliver to before your release date. If the release is delivered to the Services after your scheduled release date, it’ll go live across different services on different days, and we’re unable to provide any information as to when exactly the release will be live.
Be sure to check out our Guide to Timelines article, which has a general overview of all of our lead time requirements.