Instant Gratification tracks (IG tracks) are those that are available to download from a release during the pre-order period. They can be automatically downloaded when the entire release is pre-ordered or individually purchased during the pre-order period. Please note they are not standalone singles but rather they will appear with the full product in black with the unavailable tracks greyed out. Below you will find an example of an EP with two tracks available as IG tracks:
A few important things to remember when deciding whether to make IG tracks available as part of your release:
- Instant Grat tracks are only available on iTunes or Amazon
- Instant Grat tracks should be requested in the "Additional Comments" section of the Uploader and include the track number and date during the pre-order period you’d like the track to go live
- Only up to half of the tracks on a release can be IG tracks. If the number of tracks on a release is an odd number, please round down when selecting IG tracks. For example, if there are 7 tracks, 3 could be IG tracks.
If you would like an IG track to also go live across all other platforms when it is available to download on iTunes and Amazon during the pre-order period, you must submit a separate single release via the Portal. Distinct artwork must be submitted if the full release title is referenced in the album cover art.
Please notify us if you're planning on using live singles as IG tracks as it's generally best practice to not have a track live as both a single and an IG. Only having the Instant Gratification track on iTunes is a great way of driving listeners to your new Pre-order. It's also worth noting that IG tracks are available to stream on Apple Music.