There are multiple timelines to keep in mind as you upload and promote your release:
AWAL operates on a 4 week lead time between upload and delivery. This is to allow for our Quality Assurance processes and delivery time to the digital services. We generally cannot guarantee any release dates outside of this timeframe. For more information about these processes, please visit this article.
All AWAL Releases are sent to the digital music services as part of our Release Schedule. If you’d like to discuss further promotional assistance, we’d love to work with you to ensure you’re on the right track. This conversation needs to start 6 weeks in advance of release. For more information, please visit the Marketing & Promotion section of our Knowledge Base.
If you need to make any changes to your release once it’s gone live, including things like metadata or cover artwork, please get in touch with us via the Contact Us page on your Portal with the release’s UPC. Updates to live releases generally take about 5 working days to go live on the digital services.
Note: We cannot make changes to all aspects of your release after it has gone live. To learn more about what changes can be made, please visit this article.
If you need your release taken down from all digital music services, you’ll need to submit a takedown request via the Contact Us page on the AWAL Portal. It can take between 7-10 working days for takedowns to be completed across all services due to varying ingestion times. Takedowns are not immediate and can’t be scheduled to an exact date, so please keep this in mind. More information on how to take down your release can be found here.