AWAL delivers all recordings to Facebook by default. Facebook is not operating as a streaming platform in the classic sense, but rather our deliveries to Facebook have a few results:
- Copyright Protection: Facebook will use AWAL deliveries to scan user-uploaded videos across Facebook and Instagram and locate any uses of your recordings. If your recording is located in a video, the video will generally be blocked by Facebook in most cases (though not all). If you’re planning to post your music to your Facebook page, please ensure you whitelist the page to prevent restrictions on your videos/artist page.
- Instagram Stories Music Feature: When we deliver your music to Facebook, you’ll also be able to locate the recordings in Instagram Stories ‘Music’ Feature. Users can place 15-second clips of a recording alongside a video/photo in their Instagram Stories.
From the AWAL Academy: For more information on working well with Facebook do check out this quick overview of Facebook from Aaron Bogucki (Global Head of the Audience Development team at AWAL).