There are four important types of promotional links that may be associated with your release: pre-orders, pre-adds, pre-saves, and smart links:
- Pre-order links are only available on ‘download’ services, such as iTunes and Amazon, and will be the only links you'll need to set up during the upload process. To set a pre-order date for your product, please select the ‘Custom’ release plan on step 6 of the Uploader. Setting up these pre-order links allow your fans to pre-purchase your release and have it automatically load in their libraries on release day.
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Pre-adds are similar to ‘pre-saves’ but are available only on Apple Music currently. Your release will automatically have the ‘pre-add’ button associated if there is a pre-order live as well as at least 1 Instant Gratification Track.
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Pre-save and smart links are helpful digital marketing tools to use when promoting a release before and after a live date. Store links to your release are neatly displayed on a landing page in one consolidated list, making it easy for fans to find your music on every major music platform. You will need to set up these links once your release has been approved.
Note: Pre-saves are only currently available on a few services such as Spotify and Deezer.
We’ve highlighted some defining characteristics of each of these links below:
Pre-Order
Pre-Release ✔️
AWAL Provided ✔️
iTunes & Amazon (Stores only) ✔️
Purchases count towards chart position ✔️
Pre-Add
Pre-release ✔️
Apple Music (only) ✔️
*Only available on releases with a pre-order and at least 1 Instant Gratification Track*
Pre-Save Link
Pre-Release ✔️
Created on Third-Party Marketing Platforms (Feature FM, LinkFire) ✔️
Provides Pre-Save & Pre-add in your landing page ✔️
Smart links
Post-Release ✔️
Created on Third-Party Marketing Platforms (Feature FM, LinkFire) ✔️
Splash Page ✔️